If you’ve seen FUBUKI boots in the wild, you remember them. Maybe the bright orange (or pink, or sand, or yellow!) caught your eye. Perhaps you were shocked by the wearer’s impossibly light footsteps - are those winter boots or slippers?? Maybe you just liked the logo?

Either way, you’re here because you’ve seen the company's products. This is the story of everything you don’t see. No marketing gimmicks; just a true story. So kick your boots off and stay awhile. Or don’t - it’s natural to never want to take them off.

FUBUKI™ was conceived in Niseko, Japan, founded by Swedes, and cultivated by an international snow-loving community. With its global acclaim from professionals and amateurs alike in the snowsports industry, it frequently comes as a surprise to know the company is still operated by its founders, Kalle Norman and Christofer Ljunggren.